Statistics

This is the page where you can generate a summary of the activity of all your campaigns.

The first part of the page is the filter you use to generate the desired list of campaigns. With this filter you can narrow down your report to focus on a particular group of campaigns. This makes it easier to analyze your statistics.

• purpose
  Select the purpose of the campaigns you would like to see.
  
  
• group
  Select the group of the campaigns you would like to see.
  
  
• status
  Select the status of the campaigns you would like to see.
  
  
• time period vs from to time period
  There are 2 submit buttons, one is called "Build Report" the other is labelled "Use Custom Time". If you would like to see a report in a customized time, then fill out the from and to fields and click the "Use Custom Time" button. If you would like to see the report in a pre-selected time period, then choose the time period from the drop down menu and click "Build Report".

The Preferences tab allows you to set the statistics that are displayed in this report.

Once you have chosen your report, the following columns will be displayed. You can choose which columns to display in the Preferences section.

• Campaigns
  This is the list of campaigns and subcampaigns that are in the report you have chosen. The subcampaigns are offset to the right in this column. There is a small image to the right of the campaign name, this indicates the status of the campaign.  If you click on the campaign you will be taken to the detailed campaign management section.
  

  	pending campaign which hasn't started yet
  	campaign is in progress
  	campaign has ended

  
  
• raw clicks
  This is the amount of clicks the campaign received regardless of the number of individual people who have clicked on it. For example, if 3 people clicked on the link 3 times each, then the raw cicks is 9.
  
  
• unique clicks
  This is the amount of individual people who have clicked the link. In the example above, if 3 people clicked on the link 3 times each, then the number of clicks is 3.
  
  
• signups
  This is the number of signups generated by the campaign or the subcampaign.

• sales
  This is the number of sales generated by the campaign or subcampaign.

• CTA
  Clicks to Signups. This is ratio of clicks to signups that each campaign has generated.

• CTS
  Clicks to Sales. This is the ratio of clicks to sales that each campaign has generated.

• avg cpc
  Average cost per click - this total is calculated by taking the total amount of cost from all the clicks divided by the number of clicks.
  

• cpa
  Cost per action - how much each action costs
  
  
• cps
  Cost per sale - how much each sale costs
  
  
• cost
  The total cost for this campaign.
  
  
• Revenue
  The total revenue for this campaign. This is the sum of all sales generated for this campaign.
  
  
• Profit
  The total profit for this campaign. This is the total revenue subtracted by the total cost.
  
  
• R.O.I.
  Return on investment for the campaign. This is the ultimate measuring tool you should use to determine the profitability of your campaigns.

• Purpose
  The total revenue for this campaign. This is the sum of all sales generated for this campaign.
  
  
• Group
  The total profit for this campaign. This is the total revenue subtracted by the total cost.
  
  
• Description
  Return on investment for the campaign. This is the ultimate measuring tool you should use to determine the profitability of your campaigns.